Rakuten Marketing (now Rakuten Advertising) is one of the longest-standing and most reputable affiliate networks in the industry, consistently ranking among the top platforms alongside CJ Affiliate and ShareASale. The network provides access to a premium roster of advertisers, including major retail brands, travel companies, and financial services -- making it particularly valuable for affiliates in lifestyle, fashion, and eCommerce verticals. Rakuten's reporting tools and deep linking capabilities are robust, and their commissioning flexibility allows advertisers to offer competitive rates. The platform also provides strong compliance and fraud prevention, which benefits both advertisers and serious publishers. However, Rakuten is notably more selective in publisher approvals compared to other networks, and individual merchant applications can have lengthy review periods. The interface, while functional, feels dated compared to modern competitors like Impact or PartnerStack. Payment schedules can also be slower, with net-60 being common. Smaller affiliates may find better initial traction on more accessible networks, but established publishers will appreciate Rakuten's brand partnerships and reliability.