List of the 11 Best Dating Affiliate Programs
The best dating affiliate programs are high paying. Promote with your own white label sites or simply by putting banners and links on your websites.
CJ is a huge affiliate network featuring offers by a lot of the world’s most well-known brands, including global superstars like TripAdvisor, Samsung.com, and Ray-Ban.com.
Their publisher (affiliate) control panel is very modern and pleasant to the eyes. Easy to use also and provides a lot of information about each offer straight on the advertiser search page. You can also join the individual programs from that same page!
A nice feature about the advertiser search page is that you can filter the results based on useful things like “Serviceable area”, “Language”, and more.
Currently, the network has a total of 2,700+ different offers to promote, of which 1,875 available for USA customers, and 920 for UK customers, slightly less available for French, Spain, Germany, and other countries.
318 offers are currently available in Spanish, 325 in French, while 348 are available in German. There are also offers in other languages.
A search for "dating" in the advertiser directory yields about 30 results. You'll find a lot of the world's most popular dating sites here. The highest earners are the eHarmony affiliate program which pays 30% or $10 PPL, the Match.com program which pays 50% or £2 - £4 PPL, and the LocalFlavor.com program which pays 12%.
Your white label dating site with Dating Factory will have 30 million members from the start! You can choose from over 30 niches. The most popular ones are “general casual” and “general adult”. Other niches include gay, lesbian, senior, Christian, disabled, Asian, black. Choose from several responsive web designs, lots of languages, and set age limitations for new members. You can choose to host the site on your own domain or just try it out on one of their domains with a sub-domain for free.
They have optimized the pricing structure based on GEO and niche so you can’t select your own pricing. However, as it is heavily optimized you are probably better off anyways having this automatically set.
Marketing tools include a dynamic member picture feed, quiz, instant messenger popups, registration forms, and of course banners!
Dating Factory has won lots of rewards like for instance “best dating software” 2015-2016 and “best dating technology” 2012 – 2015.
This is certainly one of the best dating affiliate programs on the web.
They have an amazing directory under “Publisher > Advertiser Directory” on the top menu. The directory features all the advertisers / affiliate programs part of the network, and anyone can browse it without logging in. Make sure you set your preferred location by clicking on the flag icon at the top right of their site to show the correct programs for your GEO.
Currently, you’ll find 975 clothing related programs, 700 travel related, 561 health & beauty related, 31 dating related, and much more!
I really like that this network has a 2-tier program, even though it does not pay recurring commissions.
Awin has a neat function for finding high paying affiliate programs. You can sort the list of programs part of the network (after applying relevant filters like GEO and category) by EPC. This will show the highest paying affiliate programs when averaging out what affiliates are able to earn on each click they send the advertiser.
Some of the best paying offers at this time are related to real estate. This is when filtering by US offers. Note that you need to set a GEO or else the list will be made up of different currencies that will mess up the sorting.
Blueground is a website for fully furnished and serviced premium apartments and has a $5.95 EPC at Awin. It is a new program so numbers might change soon though.
Top Villas has been a part of the network much longer and has an average EPC of $3.19 with its global luxury villa renting service. They pay affiliates a 5% or 10% revenue share. Considering how much these villas cost to rent you can earn a lot by sending them business!
None of the dating sites you can promote with Awin is for the US market. All of them are for the European market. I see many top brands on their list, including Lovescout 24, Elite Singles, Be2, C-date, eHarmony, Meetic, and Victoria Milan. Several of these offers have high average conversion rates of 5% to 10%, and high average EPCs of more than €0.5.
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This is a pretty high-paying dating affiliate program.
You can earn commissions as high as $300 when your referrals place their first orders.
Exactly how much you earn depends on the number of first orders you manage to send their way.
The pay per first order rate starts at $150 which is still really great.
The pay per lead program pays $2.5 to $8 depending on the GEO of your traffic. The countries that qualify for the top $8 rate is the US, Canada, the UK, Australia, and New Zealand.
The main dating websites you can promote with this affiliate program are:
- BeHappy2Day.com – A site for western men looking to date women from Ukraine, Russia, Asia, and Latin America.
- AsianSingles2day.com – A site for men from all around the world looking to meet Asian women.
- OneWife.com – For people looking to meet their future spouses from former CIS countries, Asia and Latin America.
- AllTverladies.com – For Western men who are looking to meet ladies from Slavic and Asian countries such as Russia, Ukraine, and China.
Their dating websites seem to be of medium to low popularity according to Alexa website traffic ranking statistics. They might convert well and have many single members part of them anyway though!
They do state on their affiliate program website that they’ve paid over 3.7 million in affiliate commissions so far.
FlexOffers is a huge affiliate network with a lot of programs for most GEOs. Once you are accepted to join the network you can browse all the programs by category or by using the advanced search function.
Currently, there’s about 11,000 programs part of this network of which 3,700 are for the USA, 980 for the UK, as well as several programs for a lot of other countries. You can browse the programs before you join the network by clicking on “affiliate programs” on the top menu on their website.
The advanced search function can be really useful to filter the programs based on several options. You can, for instance, show all programs that allow deep linking, in the category of clothing and accessories, and are available in the USA. This search currently finds 850 matches.
FlexOffers has a dedicated section related to credit cards which require manual approval to get access to. You need to be able to refer at least 100+ credit card approvals a month and have a great website to qualify.
The Dating / Matchmaking category is found under Lifestyle and Recreation and features about 25 affiliate programs. Some of the top ones include SilverSingles which pays $6 per completed sign-up, Victoria Milan which pays €56 for sales, CitySwoon which pays 8%, EliteSingles which pays $6 when a user completes a personality test & meets the minimum quality requirements, eHarmony which pays 32% on membership sales. There are programs for a wide range of GEOs here.
White Label Dating has paid over $200 million in commission to affiliates. Creating a dating site from scratch can be daunting, considering not many people will want to pay for registration if there are no other members on your site for them to date! With a white label dating site, you can remove that hurdle, as your site will be packed with members right from the start. You will also remove the need to offer customer service, billing systems, etc. as with most white labels.
Since they do not allow for global dating – yet, at least – you need to select a country for your white label site. If you already have traffic from those countries or think you can get it, this affiliate program could be a nice fit for you.
You can set your own pricing points for your site, and you need to design your own landing page. The landing page is basically the most important piece of content that you can optimize to get traffic from the search engines. It also serves the purpose of converting as many of those visitors as possible into members.
If you don’t want to design your own landing page, you can have a freelance designer doing it for you. You’ll find some great designers at 99designs and Upwork.
50% recurring revenue share of every penny your referred members spend is really attractive and on par with similar programs.
This dating site caters to a lot of different niches. Their top niches might be Asian dating, black dating, Christian dating, senior dating, free dating, Hispanic dating, and international dating.
The eHarmony dating site is available in English and in Spanish.
There is no join form for this program. You need to email email@example.com and ask if you qualify for the affiliate program. They would likely be interested in details like what websites or blogs you want to promote eHarmony on and how much traffic those sites have.
This is the affiliate program for several hugely popular dating brands in the EU. Their sites target different Geo locations. They’ve got Meetic for the French market, LoveScout24 for the German market, Match.com for the Nordic and UK market. They also have sites for more markets, see list of target markets below.
The affiliate program is accessed through various affiliate networks based on what GEO you want to advertise to. You will find a list of all their sites with information about which networks each is part of at their website.
There are different commissions for each site and for which membership option your referral purchases. The commissions we entered for this listing are for their French dating site, Meetic.
This is a very popular affiliate network with global offers.
This network is packed with over 200 dating programs. The highest EPC ones are at the moment Elite Singles with their $6 PPL offer, Dating.com with their $160 PPL offer, and Ashley Madison and their $125 PPL offer.
You will also find over 250 eCommerce offers which include offers from famous brands like Hewlett-Packard, Alibaba, Shutterstock, and Home Depot.
They’ve also got close to 250 financial programs, and this includes some really high paying ones. Sorting by EPC shows that the highest-earning offers are related to tax relief, crypto, Bitcoin, and forex trading. Some of which are paying close to $500 CPA.
You will also find lots of personal loan offers for the US market, and a few for the UK market. These pay up to $120 CPA. They’ve also got a small business loan offer paying $280 CPA.
Health is another huge category at MaxBounty with over 270 offers, many of which are paying really well with average EPC rates of more than $1.00 and CPA rates above $50 and even $100. Most of these are available for promotion to the US market, but quite a bit also allow for worldwide promotion.
MaxBounty is only offering payouts via Payoneer and that is a drawback.
There are a huge amount of dating sites part of the ProfitSocial network. All you need and basically all they offer as well is a smartlink based on your preferences that will send your traffic to the most suitable sites for them to convert as leads or as paying members.
You can specify several things for your smartlinks, for instance you can selecte between popunder or not pupunder, gay or straight, mainstream or adult, pre-lander or no pre-landers, PPS or PPL.
They have dating sites targeting lots of different geos in local languages.
The listed commissions we shared above are the default commission rates for US traffic. Some countries pay substantially more though (like Norway and Denmark each with $7+ PPL) while others pay less. The commission is “single opt-in” which means it’s the easiest ones to generate, paying also when your referrals don’t confirm their e-mail address.
VigLink has changed its name to Sovrn //Commerce. They’re still using the viglink.com domain name though.
I really like that this network has so many world-leading brands part of it. Unfortunately, I think they’ve discontinued their 2-tier commission structure.
You’ll find many of the absolute top fashion brands here like H&M, Victoria’s Secret, and GAP.
It is simply amazing how many brands and companies are part of this network. It can be a bit of a daunting task, however, to browse and find the best offers, due to a lack of information about each program on the merchant browse and search pages.
However, you won’t need to browse their offers at all as this network has three features and tools that will help you out. One is a unique affiliate linking script. It can automatically add relevant affiliate links to the existing content on your blogs and websites.
The second is called “Anywhere” and is accessible within the affiliate dashboard. It lets you paste URLs to product pages on the actual e-commerce stores part of the network and turn those into monetized affiliate links. Note though that you need to have program approval for each store in advance.
The third option is available on the “Anywhere” page and is a bookmarklet. You need to have your bookmark bar showing in your browser and just drag that button to add a new bookmark. Then you can click on that bookmark, while browsing stores participating with VigLink, to create monetized affiliate links that point to that page you are browsing.
If you want to check out this network yourself you can join the network easily with two clicks to connect your login with your Google account. You can also register without a Google account.
There are lots of dating offers part of this network. This includes top dating sites like Be2, C-Date, Be Naughty, Adult Friend Finder, Ashley Madison, eHarmony.