Online dating is widely popular all over the world. Lots of people are finding love online today – and they are prepared to pay money for memberships at the best dating sites. This is a very high paying genre of affiliate programs with ads and sites that suits many kind of websites and blogs. You can be marketing these programs with reviews or descriptive texts on your sites, your own white label sites or simply by banners and links.
Many of the affiliate programs I link out to are partners and pay me if you make money with them.
VigLink: Huge Top Affiliate Network
Amazon, eBay, H&M, Gap, Nike.
Various commissions for each program. 35% (of the network share) 2-tier commission for the first year.
I really like that this network has so many world-leading brands part of it. It is also great that they offer a decent 2-tier commission structure, unlike most other networks. You’ll find many of the absolute top fashion brands here like H&M, Victorias Secret, and GAP.
You will also find lots and lots of other categories with affiliate programs part of this network. This includes top dating sites like Be2, C-Date, Be Naughty, Adult Friend Finder, Ashley Madison, eHarmony.
It is simply amazing how many brands and companies are part of this network. It can be a bit of a daunting task however, to browse and find the best offers, due to lack of information about each program on the merchant browse and search pages.
However, you won’t need to browse their offers at all as this network has three features and tools that will help you out. One is a unique affiliate linking script. It can automatically add relevant affiliate links to the existing content on your blogs and websites.
Various commission rates for each offer. $30 2-tier commission.
They have an amazing directory under “Publisher > Advertiser Directory” on the top menu. The directory features all the advertisers / affiliate programs part of the network, and anyone can browse it without logging in. Make sure you set your preferred location by clicking on the flag icon at the top right of their site to show the correct programs for your GEO.
Dating Offers: None of the dating sites you can promote with Awin is for the US market. All of them are for the European market. I see many top brands in their list, including Lovescout 24, Elite Singles, Be2, C-date, eHarmony, Meetic, and Victoria Milan. Several of these offers have high average conversion rates at 5% to 10%, and high average EPC of more than €0.5.
Your white label dating site with Dating Factory will have 30 million members from the start! You can choose from over 30 niches. The most popular ones are “general casual” and “general adult”. Other niches include gay, lesbian, senior, christian, disabled, Asian, black. Choose from several responsive web designs, lots of languages and set age limitations for new members. You can choose to host the site on your own domain or just try it out on one of their domains with a sub-domain for free.
They have optimized the pricing structure based on GEO and niche so you can’t select your own pricing. However, as it is heavily optimized you are probably better off anyways having this automatically set.
Marketing tools include a dynamic member picture feed, quiz, instant messenger popups, registration forms and of course banners!
Dating Factory have won lots of rewards like for instance “best dating software” 2015-2016 and “best dating technology” 2012 – 2015. This is certainly one of the best dating affiliate programs on the web.
Badoo Partners: Worldwide Dating Affiliate
40% - 75% revenue share.
Badoo is one of the most popular dating websites online. They have over 300 million members worldwide. One of the reasons it is so popular is that they offer a lot of the functionality to entirely free members. Many will however want extra features and spend money to get it.
The Badoo dating site is available in 46 languages and is available on mobile devices as well as desktop. The amount of commission you will earn depends on how many paying members you have referred each month. Up to 75% revenue share is really good!
eHarmony: Top Global Dating Site
This dating site caters to a lot of different niches. Their top niches might be Asian dating, black dating, Christian dating, senior dating, free dating, hispanic dating, and international dating.
The eHarmony dating site is available in Engish and in Spanish.
There is no join form for this program. You need to send an email to firstname.lastname@example.org and ask if you qualify for the affiliate program. They would likely be interested in details like what websites or blogs you want to promote eHarmony on and how much traffic those sites have.
You can also promote this affiliate program via the VigLink network, and their UK site via the Awin network.
This is the affiliate program for several hugely popular dating brands in the EU. Their sites target different Geo locations. They’ve got Meetic for the French market, LoveScout24 for the German market, Match.com for the Nordic and UK market. They also have sites for more markets, see list of target markets below.
The affiliate program is access through various affiliate networks based on what geo you want to advertise to. The UK dating site is part of CJ network, the French and the Nordics is part of the Tradedoubler network, the German sites are part of Awin and affilinet. You will find a list of all their sites with information about which networks each is part of at their website.
Various commissions for each site and for which membership option your traffic purchases. Our listed ones above is for their French dating site, Meetic.
Markets: France, UK, Germany, Spain, Italy, Netherlands, Sweden, Denmark, Finland, Norway, Switzerland, Austria, Portugal
Smoochy Cash: $70 PPS Adult Dating Affiliate Program
Up to $70 CPA, from $2 PPL, up to 60% revenue share. 5% 2-tier program.
Well Hello which is the dating site you can promote as a Smoochy Cash. It is an explicit adult dating site. Smoochy Cash pays affiliates over $2 million every month. If you can get a small share of that revenue you can make a lot of money. Great CPA rates starting at $60 per payed join!
Markets: English speaking countries.
White Label Dating: Create Your Own Dating Site for Free
50% recurring revenue share.
White Label Dating has payed over $200 million in commission to affiliates. Creating a dating site from scratch can be daunting considering not many people will want to pay for registration if there are no other members on your site for them to date! With a white label dating site you can remove that hurdle as your site will be packed with members right from the start. You will also remove the need to offer customer service, billing systems, etc as with most white labels.
Since they do not allow for global dating – yet – you will need to select a country for your white label site, unlike their rival white label dating program: Dating Factory. If you already have traffic to those countries though or think you can get it this affiliate program could be a nice fit for you.
Markets: USA, UK, South Africa, New Zealand, Ireland, Canada, Australia.
ProfitSocial: Adult Dating Smartlinks
Up For It, Flirt.com.
$2.4 PPL mobile, $2 PPL desktop.
There are a huge amount of dating sites part of the ProfitSocial network. All you need and basically all they offer as well is a smartlink based on your preferences that will send your traffic to the most suitable sites for them to convert as leads or as paying members.
You can specify several things for your smartlinks, for instance you can selecte between popunder or not pupunder, gay or straight, mainstream or adult, pre-lander or no pre-landers, PPS or PPL.
They have dating sites targeting lots of different geos in local languages.
The listed commissions we shared above are the default commission rates for US traffic. Some countries pay substantially more though (like Norway and Denmark each with $7+ PPL) while others pay less. The commission is “single opt-in” which means it’s the easiest ones to generate, paying also when your referrals don’t confirm their e-mail address.
MaxBounty: Huge USA & Global Affiliate Network
Various commission rates for each offer. 5% 2-tier commission for 1 year.
This is a very popular affiliate network with global offers.
This network is packed with over 200 dating programs. The highest EPC ones are at the moment Elite Singles with their $6 PPL offer, Dating.com with their $160 PPL offer, and Ashley Madison and their $125 PPL offer.
You will also find over 250 eCommerce offers which include offers from famous brands like Hewlett-Packard, Alibaba, Shutterstock, and Home Depot.
They’ve also got close to 250 financial programs, and this includes some really high paying ones. Sorting by EPC shows that the highest-earning offers are related to tax relief, crypto, Bitcoin, and forex trading. Some of which are paying close to $500 CPA.
You will also find lots of personal loan offers for the US market, and a few for the UK market. These pay up to $120 CPA. They’ve also got a small business loan offer paying $280 CPA.