Notice: This is not financial advice. It is simply meant as an educational post. I did have an investment of $ATTR tokens at the time of writing this.

I’ve been busy trying to catch up on what’s happening in the crypto-space lately. After ignoring it for way too long.

What got me excited was tokens and DeFi. The crypto-space now offers way more interesting things than simply buying and holding a token that might appreciate in value or not. You can actually buy tokens that have real-world use cases in the new digital economy powered by smart contract functionality offered by cryptocurrencies like Ethereum.

Attrace

I stumbled across this very exciting project called Attrace. It is a crypto native affiliate network that claims to have the potential to be a network connecting marketers, sellers, and buyers of any or any tokenized asset across any blockchain. This includes NFTs of course.

Super interesting for us affiliate marketing guys. I decided that this was going to be my (relatively small) bet on crypto. I’d like to invest in more things, but both my affiliate marketing companies need every dollar I have to spare at the moment. I’ll try to stick to this investment for a while.

Please note that I have no clue if this is a good investment to anyone else. So do your own research before considering investing!

Make sure to check them out at Attrace.com if you want to learn more.

Can Affiliate Marketing be Decentralized & Trustless?

Attrace brings forth a solution that enables marketing in true crypto style. Decentralized and trustless. Can affiliate marketing work that way? I’d say Yes. That is just my own opinion.

What I believe might be the biggest hurdle for Attrace to become a big player in the affiliate arena is if big advertisers need to know who is marketing what where and how. I don’t know if they are ready to let marketers loose. I am even sure if that would be legal in most countries.

In my humble opinion, it should be possible. Marketers should be able to be responsible for their own marketing.

I will certainly keep an eye on this project and consider trying it out when it’s ready – and if I see some opportunities with it.