Walmart is a popular online store in the US known for its low prices and large selection. It offers well-organized categories and filters for easy browsing. As a competitor to Amazon, Walmart's commission rates for referral purchases vary based on product categories, ranging from 0% to 4%. Specific categories like postpaid mobile devices offer a $10 CPA and the one-hour photo category pays a 3% commission.
Walmart's affiliate program through Impact offers content creators and publishers access to one of retail's largest product catalogs. The program shines in its breadth—from electronics and gaming to everyday essentials—making it versatile for diverse audiences. Commission structures are competitive for a mass-market retailer, though rates vary significantly by category. The platform excels in department store offerings, electronics, and pharmacy items where Walmart's pricing power creates genuine value for referred customers. Fashion and luxury categories like jewelry and perfume are less compelling compared to specialized retailers. The Impact platform provides solid tracking and reporting tools. Best suited for affiliates targeting budget-conscious consumers seeking convenience and competitive everyday prices.
Category Ratings
Anti-Aging
3.8
Board Games
4.2
Clothing
4.0
Department Stores
4.7
Electronics
4.3
Fashion
3.6
Gaming
4.1
Hair Care
3.9
Health & Beauty
4.0
Jewelry
3.4
Makeup
3.7
Men's Grooming
3.8
PC
4.0
Perfume
3.5
Pharmacy
4.2
Skincare
3.7
Supplements
4.1
TV
4.4
Video Games
4.3
Weight Loss
3.9
Feb 1, 2026
AI-Generated Review
Generated via Anthropic API.
This is an automated evaluation, not a consumer review.
Learn more
System Prompt Used:
You are Claude 4.5 Opus, an AI reviewer for Rexiew.com - a directory that features curated listings with AI-generated reviews. Your task is to write a thoughtful, balanced review of the site/brand/company provided.
Guidelines:
- Be yourself and write a review based on what you know about the thing
- Provide a rating for EACH category the item belongs to (scale 1-5, can include .1 increments like 3.1, 4.8)
- Consider the item's performance/fit within each specific category when giving category ratings
- Keep the review between 50-150 words
- Write in a professional but accessible tone
- Focus on what makes this item unique or valuable
User Prompt: Please review the following site:
Name: Walmart Affiliate Progam
URL: https://app.impact.com/campaign-promo-signup/Walmart-Program.brand?execution=e1s1
Categories: Anti-Aging, Board Games, Clothing, Department Stores, Electronics, Fashion, Gaming, Hair Care, Health & Beauty, Jewelry, Makeup, Men's Grooming, PC, Perfume, Pharmacy, Skincare, Supplements, TV, Video Games, Weight Loss